social media

The concept of social media refers to a computer-based technology that makes it possible to share concepts, ideas, and knowledge through online groups and networks. Social media is internet-based and allows users to share anything quickly, including movies, documents,  images, and personal information. You can use social media to promote your business and earn money. Hire the Socialwick team to get more visitors to your social media channels.  Before you can use social media to promote your business, you need to be familiar with what is the most popular social media platform. It will help you target the right social media platform for your business. 

Different types of social media platforms

Businesses and marketers search for various Social Media networks that they can use to target and convert their consumers as a result of the popularity and effectiveness of Social Media Channels. The only social media platforms that the general public is aware of are Twitter, Facebook, Instagram, and Snapchat. But because they are vital for prospect targeting and conversion, there are many distinct Social Media sites that marketers and brands should explore.

  • Social Networks: Twitter, Facebook, LinkedIn
  • Media Sharing Networks: Snapchat, Instagram, YouTube
  • Bookmarking & Content Curation Networks: Flipboard, Pinterest,
  • Discussion Forums: Quora, Reddit, Digg
  • Consumer Review Networks: Zomato, Yelp, TripAdvisor

What is the most popular social media?

The most popular social media platform is Facebook. Facebook is the most widely used social media site, which is owned by Meta and has 2.9 billion monthly active members (MAUs). This describes the specific visitors who visit the website within a particular month. In reality, 3.64 billion people used Meta products (Facebook, Instagram, Messenger, and WhatsApp) together in the first quarter of 2022. This indicates that approximately 36.9% of people on the planet use Facebook. 

Facebook is a pretty safe choice if you want to be present on social media because more than 200 million businesses mostly small businesses use its features and more than seven million marketers regularly advertise their businesses there. Because virtually all content formats, including text, photographs, video, and Stories, work well there, Facebook is straightforward to use. Facebook’s algorithm, on the other hand, prioritizes material that encourages meaningful connections and conversations among people, especially those with family and friends.

Some other popular social media 

  • Twitter: A free social networking/microblogging service that allows groups and individuals to publish short articles known as tweets. These tweets could also contain links, music, images, or video. The Twitter app or website can only be used by users who have a smartphone or internet access.
  • Instagram: a free photo and video sharing program that enables users to edit their photos with digital filters, frames, and effects before sharing them on various social networking platforms.
  • LinkedIn: The largest professional network on the internet is called LinkedIn. You can use it to discover the ideal job or internship, establish and strengthen professional ties, and pick up the knowledge you need to advance in your career.
  • YouTube: Youtube is a video hosting and watching website. YouTube is an excellent medium for distributing your video content to the wider public, and it’s free. On the other side, Vimeo bills itself as being “by filmmakers for filmmakers” and is a paid platform.


Now you know which social media platforms are most popular around the world. Regardless of the social media platform’s popularity, think about if your brand’s target demographic is present there. Instead of producing poor material for five or more different platforms, it is preferable to focus on two to three sites and execute them properly.